Statistics that Add Up: Benefits of On-Hold Messaging

• 70% of business calls are put On-Hold
   
• If put On-Hold with SILENCE:
  • Customers on-hold to silence may hang us in as few as 8 seconds
  • 34% hang up and never call back
  • 72% hang up and call the competition
  • After 58 seconds of silence the average caller perceives that they have been on hold for 2-3 minutes.
     
• If put On-Hold with Messaging:
  • 70% stay on hold and listen to the message
  • 50% of callers remember the message
  • 41% will initiate a purchase
  • 88% of callers prefer On-Hold Messaging to silence
     
• Callers stay On-Hold longer while listening to On-Hold Messaging & Music On-Hold:
  • 25% longer
  • 17% longer than listening to radio
  • 94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once its received.
   
• If On-Hold Messaging saves just 2 calls a day that translates to at least 520 potential customers every year, which of course has a significant impact on your bottom line!
   
• Consider that the average wait time is about 60 seconds, but callers respond to silent holds by hanging up in as few as 8 seconds.

Benefits of Point-of-Purchase Advertising

• 77% of shoppers prefer a shopping environment with music
• 74% of all purchase decisions are made in-store
• 63% of shoppers buy more from stores that have background music
• 38.2% is the increase in sales realized by the store’s point-of-purchase advertising
• 17% increase in time a shopper stays in the store

*** Maximizes worker productivity
*** Enhances image and customers’ experience
*** Helps build brand

 

 

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